Keep naturally straight hair frizz-free

JohnFriedaFlexibleHold


A five-step anti-frizz solution for women with normal or medium textured naturally straight hair.


1. SHOWER POWER

The transformation starts in the shower, ensuring the optimal smooth start with products that nourish every strand, replenish moisture and restore hair’s natural anti- frizz defenses.
USE: JOHN FRIEDA® FRIZZ EASE® SMOOTH START HYDRATING SHAMPOO AND CONDITIONER
(R95 each for 250ml)*


2. WORK MIRACLES

Apply a high-potency vitamin-rich spritz to wet hair after shampooing and conditioning to instantly detangle, increase manageability, reduce the risk of breakage and split ends, and make damaged, frizz-prone hair shine.
USE: JOHN FRIEDA® FRIZZ EASE® DAILY MIRACLE TREATMENT
(R110 for 236ml)*


3. SMOOTH MOVE

Block frizz, lock in curls, protect tresses from heat damage and instantly transform dry or chemically treated hair into a smooth, glossy mane. Dispense a small amount of serum into your palm; rub hands together and distribute evenly through hair, avoiding roots, before continuing with your styling regime.
USE: JOHN FRIEDA® FRIZZ EASE® 6 EFFECTS ORIGINAL FORMULA SERUM
(R99 for 50ml)*


4. TAME TROUBLE SPOTS

Smooth a small amount of this ‘silkening’ crème onto dry hair to camouflage the side effects of stressed tresses – split ends, dullness and parched, puffy locks – and get it looking and feeling ultra-glossy, supple and healthy.
USE: JOHN FRIEDA® FRIZZ EASE® SECRET AGENT PERFECTING CRÈME
(R99 for 100ml)*


5. GLOSS OVER IT

Spritz a bit of this light, non-greasy formula onto dry, styled hair to keep frizz and flyaways at bay, and revitalise shine in between shampoos and add a high-gloss finish to your smooth do.
USE: JOHN FRIEDA® FRIZZ EASE® 100% SHINE GLOSSING MIST
(R99 for 75ml)*

* Available exclusively at Clicks stores nationwide.


Great hair days just got better, BB’s!

XOXO Beauty Bulletin

 

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