I actually use this soap to bath as opposed to on my face.
I use it because of the strong sandalwood scent that I'm a fan of. But not sure about using it on my face. I haven't really noticed an improvement in skin tone or texture all over my body, hence the effectiveness in terms of "skin lightening" is questionable. But I use this product for the divine scent, so perhaps I'm using it incorrectly!
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This soap is cheap yes, but it dried my skin to the point that my skin felt too tight for my face!
I used it once on my face, then finished it as a body soap, personally I feel this soap is not gentle enough for use on the face