The pureDKNY sustainability story unfolds with the classic Turkish rose.
The rich soil, rain and sunshine of the Isparta valley give way to the perfect rose. It is in this place that the story of pureDKNY a Drop of Rose is born.
A Drop of Rose evolved in a non-traditional way: in this story, the ingredient comes first.
pureDKNY rose begins in Turkey’s Isparta valley in the Anatolian fields, where the delicate pink blossoms of rose damascene variety are harvested early each summer. It follows a generations-old process that’s virtually unaffected by modern technology:
The resulting fragrance is rose in its simplest incarnation, straightforward but soft, uncluttered, and a very true representation of a garden rose with none of the heaviness of an old-fashioned floral.
The sustainability story continues with fragrance packaging, as well; each package includes:
• 100% recyclable glass and aluminum components
• A bio-degradable carton made in facilities powered by renewable energy using materials sources in managed forests
• Outer-cartons are printed with low-VOC inks, and the outer wrap is NatureFlex, made from cellulose (not petro chemicals)
In honor of the launch of pureDKNY’s new scent: Rose, DKNY will make a donation to support CARE – a leading humanitarian organization to help lift women out of global poverty – providing resources to help even more women escape poverty.
More than a fragrance, through DKNY’s partnership with CARE, pureDKNY is helping to make an impact on improving the financial future for women, one drop at a time. By purchasing its rose from local farmers in Turkey, the majority of whom are women; pureDKNY has taken a step to help secure long-term production of rose production in Isparta.
Price:
DKNYpure Rose EDP 30ml SRP: R540
DKNYpure Rose EDP 50ml SRP: R750
DKNYpure Rose EDP 100ml SRP: R955
Available at selected retailers nationwide from 4 February 2013
Read a review on this fragrance HERE