Love this shampoo - it smells great and it gets rid of those brassy/yellow tones than come with bleached blonde hair. I use it once a week and pat it onto my hair (not a lather - I find it doesn’t work as well) and I leave it on for about 10 minutes. It works amazingly well and my hair isn’t stained purple either. I use a hair mask after it - I find it can dry my hair out slightly if I use it too often. Another plus is it doesn’t stain your bath/shower when you use it.
I highlighted my hair furiously for years, and battled with it going brassy, as I preferred a cooler blonde than a warmer one. This was by far the best toning shampoo I found. You don't use it every wash, only once a week, and it helps to maintain the shade of blonde you want. Don't leave it on for too long, or your hair will be TOO cool and possibly purple, and don't use it too often as it can strip and dry out your hair, but if used correctly, it's such a gem!
I bought this as a shampoo to use once a week/once every two weeks, as I highlight my hair, and it can tend to go brassy quite easily. It's probably the most darkly purple toning shampoo I've ever used, and it gave me fabulous results after just one use! Definitely going to be repurchasing this one.
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