Equipped with strong expertise in eye contour care, our Laboratories have now identified up to 10 signs that contribute to illuminating eyes.
The entire eye area is a key beauty concern, as recent scientific research has demonstrated.
Eyes draw in significantly more attention than other parts of the face: eye-tracking, a procedure which involves mapping out and analyzing a person’s eye movements, shows that eyes capture 40% of visual attention, while the mouth and nose only gain 26% and 21% respectively. Because of this, any change or deterioration in the area has a powerful impact on facial beauty.
In addition, the eye contour is a particularly fragile area, where signs of ageing appear early.
It is therefore no surprise that eyes are one of the first areas to be targeted by anti-ageing treatments for eyes.
Until now, approaches to eye care were divided into a number of actions grouped under symptoms such as puffiness, dark circles, loss of firmness and wrinkles. However, these concerns cannot exist separately: they conspire to darken the eye area, leading to visible ageing of the face.
Equipped with strong expertise in eye contour care, our Laboratories have now identified up to 10 signs that contribute to illuminating eyes. That is why Lancôme is now offering eye contour that does not target these anti-ageing concerns, but provides a global brightening solution to rejuvenate the entire youthfulness of the eye area and, by extension, the face.
Lancôme has reconsidered eye care application techniques from top to bottom. A breakthrough combination of a pearl created with high-tech precision and cutting-edge materials, the Light-Pearl™ represents the first of a new generation of applicators.
From the surface of immaculate silvery metal emerges a futuristic oblong form chiseled by ceramic and porcelain polishers, then smoothed with diamond powder, to become the perfectly designed applicator pearl that we see today.
The material is stainless steel, which is notably used for surgical instruments, due to its hygienic properties. Incredibly soft and smooth, on application the pearl procures a wave of freshness to illuminate the eye with remarkable sensoriality and a highly relaxing, instantly energizing effect. As you continue application, it adapts to the skin’s temperature for evaluating with levity.
Lastly, the applicator boasts the unique feature of a 50° rotation angle, allowing for a high degree of suppleness on application, lightly gliding over skin, making it perfectly suited to the eye contour. Offering a unique new sensation, the application technique covers and allows you to massage the entire eye contour, like never before.
Light and refreshing, its delicate texture procures a remarkably soft sensation. The formula is fragrance-free, formulated for optimal tolerance. The moment it is applied, the serum is instantly absorbed. Génifique Yeux Light Pearl releases its powerful active ingredients for instant benefits. Diffusion into the eye contour is optimized thanks to the mechanical efficacy of the pearl. The result: the unique formula melts into skin to release its nutrients for more open looking eyes, smoother eye contour and brighter eyes.
RRSP 695.00 20ml.
Lancôme Génifique Yeux Light Pearl can be found at selected Edgars, Red Square, Stuttafords, Woolworths and Truworths stores.
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