I have discovered this product when I was still studying. I love it because: 1) Fantastic price!!! Who can argue with R35.00 a bottle? 2) It smells great! No ammoniac smell. 3) The pump action bottle makes it super easy to use. 4) It is great for a subtle more natural look. 5) It really does work! The more heat is applied to hair afterwards, the greater the effect. Being in the sun, seems to really bring the hi-lights out. 5) It does not dry the hair as extremely as other colouring shampoos and products.
Final verdict: A great product at a great price when one does not want a dramatic change, but only more subtle natural looking hi-lights.
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