As a redhead with almost translucent eyebrows, this product is great. It fills in my brows perfectly without looking too overdone. It is quite soft but sometimes leaves a bit of a crumbly texture if you don't brush it through your brows. Not super long lasting but it will last all day. For the price, I think it's definitely worth it. It's easy to use so definitely a must for beginners who are just starting with makeup.