“if you want to pick up some color at the beach… I say go braziliant.” Essie
This summer, forget the plane ticket and escape with color! This hot new sizzling summer collection was inspired by some of my most memorable summer getaways.
Whether you are traveling to the Hamptons or to the pink sandy beaches of Hawaii – I say embrace the heat as the perfect excuse to flaunt vivid, spicy colors on your fingertips. With six sexy new colors that channel the blazing beaches of Brazil – it’s a vacation in a bottle!
Be bold, be Braziliant.
2011 essie summer collection
This summer, it’s all about daring, sexy color. Cultivate your inner glamazon with colors infused with the seductive beauty of Brazil. The super-chic tropical nation is the ideal setting for a stunning array of six flawless, jewel-tone shades. Bold oranges and risqué pinks transport you to paradise with the stroke of a brush.
“When the temperature soars, I embrace the heat as the perfect excuse to play with fiery colors,” essie brand color guru, Essie Weingarten explains. “Summer color should pop, sizzle and be brazenly alluring.”
Imagine yourself diving into crystalline azure waters and cavorting on white quartz beaches. Just forget the plane ticket and escape with color! It’s time to kick back, relax and enjoy the bossa beat, because here in Brazil, tudo bem.
braziliant – outrageous, blazing orange
too too hot – fierce fire coral
meet me at sunset – intense flamingo citrine
super bossa nova – pulsating tourmaline pink
absolutely shore – pale, sea foam green
smooth sailing – dreamiest topaz blue
The essie Summer 2011 Collection will be available in salons and in beauty destinations worldwide June 2011.
Essie’s tips for the vacationer
Protect your skin and protect your nail colour! Summer fun in the sun can mean dehydration and yellowing of your nail colour. Prevent these common seasonal symptoms by applying 1 or 2 coats of essie Non-Yellowing top Coat Sun Block on top of your nail colour to maintain hydration and to prevent your polish from oxidizing. When you are between manicures, be sure to apply one coat of Shine-e Polish Refresher every other day to retain shine. Your nails will be as bright and bold as the minute you stepped out of the salon throughout the entirety of your vacation!