Fitflops, where technology and fashion meet.

Biomechanical engineers in the UK developed the “Fit Flop” as a stylish way to strengthen and tone your legs, thighs and “bum” muscles while walking. With a triple density Mircowobbleboard midsole, these sandals, shoes and boots have also been found to help with foot and back pain and can help to reverse many of the problems associated with the common flip flop sandal. Why is this? The “Fit Flop” is ergonomically engineered much like a “barefoot technology” shoe. It makes the muscles that stabilize the foot work harder and over a period of time can actually strengthen your feet, as well as providing greater support and shock absorption than a normal shoe.

FitFlops have come up with hybrid shoes, boots and slops which both look super slick as well as being really good for your feet and arches. Many podiatrists and physios have endorsed FitFlop footwear stating that it is like having “Caffeine On Your Feet” and many wearers report that they have more energy when wearing their FitFlops and can walk a lot further without suffering from muscle and joint fatigue.

These hip and trendy shoes can give your day a boost and are perfect for all ages and sizes. Imagine looking good and feeling like you are walking on a cloud at the same time? FitFlop are committed to providing only the best in fashion and go the extra mile ensuring your feet are well looked after with every step you take.

 As part of our special Women’s day promotion, Beautique will be running an exclusive sale for Fitflops on www.beautique.co.za for a limited time. You could be lucky enough to own your very own pair of FitFlops, while stocks last, at a 30% discount. Don’t let this opportunity slip off your feet 🙂