Was a bit hesitant to try it at first, considering Im more for a deep conditioner, so was concerned about the effectiveness, but I was very pleasantly surprised. I left it on after a few minutes and noticed after I had rinsed it out that my hair was very shiny and soft. I let my hair towel dry, then blow dried it and the results were astonishing. very soft and very shiny. it dried quickly and smelled divine.