Viva la Juicy La Fleur, a new olfactive interpretation of the original best-selling fragrance, Viva la Juicy.
Iconic lifestyle brand Juicy Couture introduces Viva la Juicy La Fleur, a new olfactive interpretation of the original best-selling fragrance, Viva la Juicy. Launching in South Africa in May 2013 at Edgars, Foschini, Truworths, Dischem and Clicks, Viva la Juicy La Fleur explores a new facet of the original Viva la Juicy brand.
A permanent addition to the Viva la Juicy collection, Viva la Juicy La Fleur is a sparkling floral bouquet that reveals the softer, sheer side of the original Viva la Juicy fragrance. A fresh interpretation, La Fleur embodies modern femininity.
Juicy Couture is a lifestyle brand for the girl who appreciates the couture in the everyday. She is stylish and confident, and likes a touch of whimsy. La Fleur explores the softer side of Viva and re-interprets it in an undeniably feminine way.
Sheer, playful and addictive, Viva la Juicy La Fleur is an irresistible fragrance that embodies the Juicy Couture adage: Celebrate the Couture in the everyday.
The Viva la Juicy muse personifies spontaneity, irreverence and allure. She is glamorous and always the life of the party. She lives life with Viva!
Viva la Juicy La Fleur embodies the intoxicating sensation of falling in love and the exhilarating feeling that takes over when nothing else matters. The daydream of her romance, awash in the emotions of first love…
Viva la Juicy La Fleur is beautifully balanced, with juicy florals and the addictive gourmand notes inherent in the classic Viva la Juicy scent.
Viva la Juicy La Fleur is a veil of Viva la Juicy’s modern floral gourmand structure—a luminous bouquet with juicy accents. The bright eau de toilette combines a sparkle of mandarin and wild berries with a hedonic blend of dewy honeysuckle, gardenia petals and jasmine. Signature creamy gourmand notes, reminiscent of the original Viva la Juicy, linger in the background as the sheer scent envelops your skin.
A splash of wild berries, mandarin and waterlily floats lightly on the top, sparkling with a bright, ethereal wink.
A harmony of sheer florals entwine into a modern heart of lush honeysuckle, gardenia petals and soft jasmine.
Creamy vanilla, mouth-watering caramel and warm sandalwood create an enticing drydown that draws you in.
In the spirit of Juicy Couture, a faceted glass cap tops the lofty vintage-inspired Viva la Juicy La Fleur bottle, etched with romantic swirls of garden blossoms. The Juicy Girl loves accessories—for herself and her fragrance. Adorning the cap is the signature magenta Viva bow, now sheer to complement the fragrance within. Gold charms dangle from the classic Couture safety pin—a playful nod to the glamour, flirtation and irreverence inherent in Viva la Juicy.
Packaged in a blushing pink box with fanciful floral and gold accents, Viva la Juicy La Fleur is romantic, stylish and oh-so couture – the perfect complement to Viva la Juicy!
Product details:
Viva la Juicy La Fleur Eau de Toilette, 75ml R795
Viva la Juicy La Fleur Eau de Toilette, 40ml R595
The above products are available at Edgars, Foschini, Truworths, Dischem and Clicks.