Box dye usually leaves my hair feeling dry and looking dull and lifeless so I was pleasantly surprised when the Schwarzkopf Palette Deluxe Hair Dye left my hair feeling soft and looking healthier than before! After rinsing the colour out of my hair, my hair felt soft which took me by surprise, with other box dyes my hair is left feeling dry after the colour is rinsed until I apply on the provided conditioner. When I applied on the Rich Care Mask provided in the Palette box my hair felt softer and was easy to comb while wet without any breakage. Blow drying my hair was effortless and the results blew my mind. My hair colour is now evened out, no more unhealthy blonde highlights showing through. Now my hair is a beautiful Chocolate Brown with red undertones and looks and feels healthier than before even my friends and family can't stop touching my silky soft hair and they love the colour just as much as I do.