Obviously the hot pink packaging immediately caught my attention. It also has some amazing claims like collagen to fatten and keratin to strengthen. The first thing I noticed is that this is a nice wet mascara. It most definitely lengthens and curls your lashes but the actually fattening up and Volumizing wasn't that intense for me. It certainly wasn't 14 X more volume. But there aren't any clumps and it does a great job of separating your lashes.
There isn't any fallout or flaking and it also doesn't smudge. Two coats and your lashes look fabulous. I do think they exaggerate on mascara ads, but it does give your lashes a longer and prettier look. Worth trying if you looking for a cheaper range mascara.