I must admit the new design of the Nivea anti perspirant deodorant is what made me buy it initially.. But I love love love the freshness of it.. It has Nivea creme ingredients which make the underarms feel so soft.. No alcohol!.. Another win for me.. It promises 48 hour protection which I can't vouch for because I shower twice a day lol.. But yes it does keep me fresh during the day so, for me, it's a keeper!!