So I've gone through so many reviews about this thing and decided to purchase it. It was around R290-340 I think, I didn't really consider it cause it was a shopping day (you know how it goes :P) but I was pretty excited. Firstly, I'd just like to say that ruby woo is a stunning colour, it gels incredibly well with most skin tones and looks beautiful with a brown lipliner and super dark wing eye. The problem with me is the matte formula and the crusty factor. If I'm paying approximately 300 bucks for a lipstick it best be comfortable, long wearing and doesn't crumble over. None of these are traits attributable to MAC's ruby woo. It's a dry lipstick, really dry and not matte. It gets ridiculously patchy over a few hours of wear and you just look parched and nasty. I'm not a fan and I gave it away after 4 months of trying myself out. Bye