I do love the colour of this product - it is bright and I do feel that it is a great shade. However, the matte effect of this lipstick is uncomfortable. It is difficult to apply evenly and once on, it feels dry and slightly crusty. It is definitely a must-have for MAC lovers, but there are honestly better red matte lipsticks on the market. If MAC were to fix the formula just a tad, then it can easily be ten times better.