I have found this to be the best concealer for minimizing my dark under eye area. It’s moisturising enough for under the eyes and firm enough for blemishes. Its thick and creamy but doesn't leave me cakey. I do battle with under eye concealer creasing but I lightly set this with powder. I have used mine sparingly as I feel the price is a bit on the high side but on the plus side a little has lasted me a long time. I absolutely love the packaging - all concealers should come in pump bottle form. Would I repurchase? Probably. With my own money? No - definitely the Hubbys.