As far as purple lipsticks go, this lip colour is a little legend. Everyone should have this rich shade in their collection. Now for the pros: it's not as drying as some matte Mac shades like Ruby Woo. The colour is enduring and doesn't transfer too much. And for the cons: I feel there are a few brands like LA Girl Matte Velvets that have the same staying power and pigment for much less , Mac is R250 vs LA Girl R59.90...I would get it as a splurge because it's a classic shade that will go out of style.