Initially I had been almost to every store looking for the ruby woo lipstick. Unfortunately in most stores they were out of stock which means I had to wait till January according to the consultants. I was so eager to have the ruby woo lipstick so I decided to go online and purchase it. It's very easy to navigate, quick delivery, saves you time going to an actual MAC store. Since then I buy all my MAC products online unless they are out of stock .