LUX® She Who Dares


Meet the ladies who DARE and ooze CONFIDENCE with the LUX #SheWhoDares FRAGRANCE film.



While we have been meeting deadlines at the office and going about our lives – the international iconic beauty brand, LUX® partnered with Mo Films to create a fragrance film called #SheWhoDares and we are sitting at the edge of our seats excited to see the end results.

The Afrocentric film is said to be a dazzling story of how fragrance inspires confidence and encourages women to express their self-identity. It emulates a woman who loves her beauty and fragrances; that enjoys the process of her beauty regime and feels fabulous while using her beauty to allure the world. She has her own beauty philosophy and signature stamp but is always trying new things and keeping up with the latest trends.

So if you are a woman who fits this description – then LUX #SheWhoDares is a total must for you to watch. The romantic in you won’t be sorry. 

With beautiful CELEBRITIES like Duma Ntando, Dineo Moeketsi, Sthandwa Nzuza, Thuli Phongolo, and INFLUENCERS such as Thuli Mola, Tshego Manche, Nomalanga Shozi, and let’s not forget some of our favourite BLOGGERS, Keabe Mautla, Jade Robertson, and Twiggy from Sleepless In Soweto, being daring and confident we can’t wait for the release of the film.

LUX ® has made women feel fabulous with ever shower and long baths for years and why should it stop now?

Share with us below #SheWhoDares

{source}<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=’embed-container’><iframe src=’’ frameborder=’0′ allowfullscreen></iframe></div>{/source}

Leave a Reply