A full on brick red! For those of us that don't wear blue reds! Easy hand as the intensity deepens with a heavy hand! Long lasting and gorgeous against my complexion! Its a red brown with a bit of a fruity smell! The only thing i don't like is the cheap looking packaging and that the cap seems a little loose even when you close it! Because its long wearing it can feel a little drying! I love the traffic stopping feeling it gives me!