The scent of this Labello is the best thing about this lip balm. You can get a lovely fruity scent which gives lips a slight wash of sheer colour along with a sweet amazing scent. I find the Labello Vitamin Shake to be as moisturising as the Cherry Labello, so you know you getting your money's worth. This lip balm is amazing for lips and it's a must have for winter because its affordable and long lasting.