I never EVER leave home without my Labello Cherry! In fact, on some odd Occasion where I forget it at home, I WILL go to a store and buy another one. This has been my favorite for the last 10 years I am sure. I do not use lipstick at all so this product is perfect for me because it does stain your lips giving it a gentle red color which is just right. I am a bit disappointed though that this product increases its price almost every month! :( But will still continue buying nevertheless, unless of course you can persuade me with a better product!