This is the first gel eyeliner that I've ever tried and I am thoroughly impressed with the product. Applying it is just so effortless and it stays on all day. It's also quite pigmented so a little goes a long way - which means the little tub will last pretty long. The liner comes with a brush as well which is very helpful, though I only wish the brush was a bit thinner. This product retails for R59.95 at Dischem which the cheapskate in me really appreciates ?