When the first John Frieda salon opened on New Cavendish Street, London, no one could have imagined the impact it would have on the world of hair care. Fast forward three decades, and John Frieda Hair Care products are personal favourites of celebrities, beauty experts and consumers worldwide.

After years spent working with chemists to develop the perfect prescriptive solutions, the John Frieda Hair Care Experts revolutionised hair care with the innovative Frizz-Ease Hair Serum, which eventually landed in Allure magazine’s “Cosmetic Hall of Fame” and was singled out by InStyle as “Product of the Decade.” And the John Frieda Hair Care Experts’ dedication to solving widespread hair care problems through innovative formulas and expert “how-to” instruction didn’t stop there. After the Frizz-Ease range of products became a household name in the early 1990’s, the John Frieda Hair Care Experts continued to pioneer fashion-forward range after range: These include:

Frizz-Ease –Instantly and dramatically transforms dry, frizzy, or chemically-treated hair into incredibly smooth, glossy hair.

Brilliant Brunette – Adds serious shine and brings out natural highlights so hair looks ultra-rich and gorgeously sleek.

Sheer Blonde – Creates lighter, brighter, sun-kissed-looking blonde in just 3-5 uses.

Full Repair – Smoothes and protects medium-textured hair damaged from high heat.

Luxurious Volume – NEW and improved, you can expect visibly full, touchably soft natural volume.

Never content to rest, the John Frieda Hair Care Experts are continuously reinventing and adding new, more technologically-advanced products to each range – products that meet women’s evolving needs.

Entrepreneurial in spirit and global in impact, John Frieda Hair Care has consistently been the industry leader when it comes to innovative new products. Which begs the question: What will we come up with next?

The John Frieda brand is currently exclusively available at Clicks Stores throughout South Africa. These premium products retail on average for R99 per product.

Read more about the John Frieda Hair Care brand

John Frieda

When the first John Frieda salon opened on New Cavendish Street, London, no one could have imagined the impact it would have on the world of hair care. Fast forward three decades, and John Frieda Hair Care product are personal favourites of celebrities, beauty experts and consumers worldwide.

After years spent working with chemists to develop the perfect prescriptive solutions, the John Frieda Hair Care Experts revolutionised hair care with the innovative Frizz-Ease Hair Serum, which eventually landed in Allure magazine’s “Cosmetic Hall of Fame” and was singled out by InStyle as “Product of the Decade.” And the John Frieda Hair Care Experts’ dedication to solving widespread hair care problems through innovative formulas and expert “how-to” instruction didn’t stop there. After the Frizz-Ease range of products became a household name in the early 1990’s, the John Frieda Hair Care Experts continued to pioneer fashion-forward range after range: These include:

Frizz-Ease –Instantly and dramatically transforms dry, frizzy, or chemically-treated hair into incredibly smooth, glossy hair.

Brilliant Brunette – Adds serious shine and brings out natural highlights so hair looks ultra-rich and gorgeously sleek.

Sheer Blonde – Creates lighter, brighter, sun-kissed-looking blonde in just 3-5 uses.

Radiant Red – Helps your red hair project rich hues, attract more light and retain color.

Full Repair – Smoothes and protects medium-textured hair damaged from high heat.

Luxurious Volume – NEW and improved, you can expect visibly full, touchably soft natural volume.

Never content to rest, the John Frieda Hair Care Experts are continuously reinventing and adding new, more technologically-advanced products to each range – products that meet women’s evolving needs.

Entrepreneurial in spirit and global in impact, John Frieda Hair Care has consistently been the industry leader when it comes to innovative new products. Which begs the question: What will we come up with next?

The John Frieda brand is currently exclusively available at Clicks Stores throughout South Africa. These premium products retail on average for R99 per product.