I have proper natural hair. So dry brittle hair is a constant battle. I liked this range because my hair was not dry after my first wash. That is a major plus sign for me. Smells very nice but its not too obvious or over powering so I assume there isnt that much perfume in it. Another plus for me. I normally have to shampoo twice because my hair is thick, I only needed to once. Meaning this shampoo will last me