I have really thick hair which makes it a hassle to style, I am a mum with small kids so I don't have time to individually devide my hair and spend an hour doing it.
GhD helps you style your hair in less time, I don't have to divide my hair to create the look I want.
Only down side is that the price is a bit steep but I promise it worth every cent. Just be weary where you buy from as there are so many fakes available on the market and the original comes with a guarantee.