Discovering this cleansing water changed my life. The micelles in the water act like magnets and picks up the dirt instead of just spreading it around on the face. I love that they have catered to all skin types and that it even removes the most stubborn mascara. I have repurchased so many times and I don't plan to stop now. They also come in handy travel size bottles so its a win all around. The bigger bottles will last you a very long time so you don't have to repurchase every month.