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Beauty Bulletin

Estee LauderTurboLash and Doublewear mascaras

Hot
February 08, 2012
Estee LauderTurboLash and Doublewear mascaras

Turbolash was launched to great fanfare a couple of years ago and remains a fab mascara - and not only for its gimmick factor... Makeup artists have had a secret trick for decades of wiggling the brush at the roots to grab and coat the lashes, and it's been incorporated into the technology of TurboLash. The battery in the cap activates once you open the mascara and vibrates so that the wiggle is done for you as you pull the brush through the lash from root to tip. Gives volume, length, separation and curl - basically your do-everything, one-stop mascara ! Double Wear Zero-Smudge Volume + Lift Mascara extends the popular and very successful Lauder Double Wear franchise. When they say Double Wear, they really mean it ! The products honestly do last all day and you'd be hard-pressed to dislodge them with normal wear - even crying and swimming...

User reviews

2 reviews
Overall rating
 
4.5
Price
 
3.5(2)
Quality
 
5.0(2)
Effectiveness
 
5.0(2)
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Comments
Overall rating
 
4.7
Price
 
4.0
Quality
 
5.0
Effectiveness
 
5.0
The packaging already sold me before I had even tried it. I think when it comes to make up products the packaging has to be striking and catch your eye.
The mascara itself delivered, it coats every lash from the outer corner of your eyes to the shorter lashed on your inner eyes. I did not find this mascara to clump or run and honestly my lashes were much longer but not in the way that you feel you have spider legs as lashes, it did not look fake and heavy either. I was really impressed
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Overall rating
 
4.3
Price
 
3.0
Quality
 
5.0
Effectiveness
 
5.0
I love a gimmick, and as soon as TurboLash came on to the market, I had to try it. It mimics the wiggling motion very well and ensures that all your lashes are coated and volumised.
Comes off with regular cleansing - something I like as I wear contact lenses and don't like makeup remover.
Subsequent competitors have made adjustments to the vibrating wand, such as adding a turn in both directions (Diorshow 360) but TurboLash is still popular.

The skinny brush of Double Wear is designed to coax even the shyest and smallest lash out of hiding.The stay-put technology means that your mascara will stay there all day.

Another makeup artist trick is Lash Wardrobing - where they use two or more diffferent mascaras to enhance each other. Use Double Wear as a base, and TurboLash over it for va-va-voom lashes which last all day.
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