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- DKNY 24/7
DKNY 24/7
Hot
Updated
April 01, 2025
Product Info
Brand
BRAND: DKNY 24/7
BUY NOW Dischem
ABOUT DKNY 24/7
This new fragrance from iconic New York fashion powerhouse DKNY, captures the energy and vibrancy of the city that never sleeps. DKNY 24/7 is not just a fragrance; it’s a celebration of the relentless optimism, unlimited confidence, and effortless cool that defines a new generation. This scent is a tribute to those who live life with no limits, always ready, always on the move, and always on – just like DKNY and New York itself.
User reviews
Giving Rich Auntie Vibes
Overall rating
4.7
Price
4.0
Quality
5.0
Effectiveness
5.0
What a time to be alive smelling like a Rich Auntie and keep on hearing the compliments of how m smelling, you’ll always be famous DKNY Because what🥰🥰 I enjoy getting compliments especially about the smell, take your cup🏆 , the bottle looks expensive bt trust me it worth every cent ❤️❤️
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
H
Hilda
DKNY 24/7
Overall rating
4.7
Price
4.5
Quality
5.0
Effectiveness
4.5
I'm obsessed with DKNY 24/7! My first impression was that it's a fresh and energetic scent, perfect for everyday wear.
With Top notes: Pink Pepper, Rhubarb, Captive Quincester.
This fragrance is long lasting, I’ve gotten so many compliments when wearing it- it’s become my signature scent. 10/10!!! I highly recommend it
With Top notes: Pink Pepper, Rhubarb, Captive Quincester.
This fragrance is long lasting, I’ve gotten so many compliments when wearing it- it’s become my signature scent. 10/10!!! I highly recommend it
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
M
mimz_themba
Final Review
Overall rating
4.0
Price
4.0
Quality
4.5
Effectiveness
3.5
I loved the dkny247 scent, it’s an everyday perfume and you can wear it both morning to evening. What I love most is how long the scent lasts it stays on my skin and clothes throughout the day.
I’d definitely recommend it to anyone who enjoys sweet but not overpowering floral scent.
I’d definitely recommend it to anyone who enjoys sweet but not overpowering floral scent.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
U
Usisipho
DKNY 24/7
Overall rating
4.7
Price
4.5
Quality
5.0
Effectiveness
4.5
I’ve been wearing DKNY’s new 24/7 fragrance for a few weeks now and I’m genuinely impressed! It’s the perfect blend of fresh and warm—light enough for everyday wear, yet still feels luxurious and confident. I love how the scent lingers without being overpowering. If you’re looking for a signature scent that works around the clock, this is it. #DKNY247
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
ZZ
Zandile Zee
Luxury
Overall rating
4.7
Price
4.0
Quality
5.0
Effectiveness
5.0
Love that it goes from day to night. The scent lasts 24/7 and it smells absolutely amazing.
Highly recommend it.
Highly recommend it.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
M
matshabalala
DKNY24/7
Overall rating
4.7
Price
4.0
Quality
5.0
Effectiveness
5.0
i absolutely love the hourglass shape, it’s so elegant. the scent definitely lasts the entire day, literally 24 hours and more. i absolutely love it
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
PK
Palesa Kobeli
My show stopper😍
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
I'm obsessed with #DKNY247 The scent is sophisticated, yet playful😍 perfect for everyday wear or a night out. The citrus and floral notes are refreshing, while the base notes add warmth and depth. It's become my signature scent, and I receive compliments every time I wear it. Highly recommend!
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
L
Lerato
DKNY247
Overall rating
4.7
Price
4.0
Quality
5.0
Effectiveness
5.0
The first time I sprayed it oh my …definitely gives a "grown-up scent". It is a well-received perfume that offers a unique blend of freshness and creaminess, making it suitable for various occasions.
It Lasts throughout the day with moderate sillage .It is a Everyday wear, summer, and spring.
It’s Floral, woody, musk scent with fruity notes .It’s gives off fresh, clean, and pretty scent, making them feel joyful and feminine.
I Love it’s unique bottle design, inspired in a hourglass shape that represents timeless ….that’s what this fragrance is.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
I_
It’s _kaylem
My DKNY 24/7 Scent Review
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
The main accords of the scent are: white floral, green, fruity, rose, sweet, floral, musky, woody, tuberose, & soft spicy. Trust me this scent has been well put together. It literally captures you if you like any of those accords.
I really love the packaging of the scent. The creative skillset behind it is impeccable. It is so beautifully crafted, I’m all about aesthetics & the bottle most certainly by far does make the cut. It gives off a luxurious yet classy & polished finish to the scent.
I love how long lasting it is, and how long lasting it is. I enjoy how I can transition from day to night with it, and still have a captivating smell that gets people asking which scent I’m wearing.
10/10 on this one DKNY team. It looks great & smells even greater. 🥰
I really love the packaging of the scent. The creative skillset behind it is impeccable. It is so beautifully crafted, I’m all about aesthetics & the bottle most certainly by far does make the cut. It gives off a luxurious yet classy & polished finish to the scent.
I love how long lasting it is, and how long lasting it is. I enjoy how I can transition from day to night with it, and still have a captivating smell that gets people asking which scent I’m wearing.
10/10 on this one DKNY team. It looks great & smells even greater. 🥰
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
@
@keamats
DKNY 24/7 🪩😍
Overall rating
4.7
Price
4.0
Quality
5.0
Effectiveness
5.0
DKNY 24/7 is a scent that smells like a power move in a bottle. Its scent is so clean , so fresh and effortlessly feminine and is perfect for any occasion be it day or night 🪩💃
What I love about the scent is that it smells amaaaazing , it’s long -lasting and the scent actually matures throughout the day not just disappearing.
DKNY 24/7 had me turning heads so she’s definitely the girl she thinks she is !! 😍 and would definitely be a repurchase ! 🤭
What I love about the scent is that it smells amaaaazing , it’s long -lasting and the scent actually matures throughout the day not just disappearing.
DKNY 24/7 had me turning heads so she’s definitely the girl she thinks she is !! 😍 and would definitely be a repurchase ! 🤭
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
TK
Tahira Khan
#DKNY247
Overall rating
4.3
Price
5.0
Quality
4.0
Effectiveness
4.0
My first impression of #DKNY247 was that it smells beautifully floral—woody, fresh and not too overpowering, which I really appreciate. It’s become a part of my daily routine. I spray it on every morning before heading to the gym, after freshening up and even before going out for dinner or fun evening plans.
What I love most is how long the scent lasts-it stays on my skin and clothes throughout the entire day without fading. Compared to other fragrances I’ve tried, this one holds up really well and feels versatile enough for both casual and more dressed-up occasions.
I’d definitely recommend it to anyone who enjoys floral scents. If that’s your vibe, you’re going to love this fragrance!
What I love most is how long the scent lasts-it stays on my skin and clothes throughout the entire day without fading. Compared to other fragrances I’ve tried, this one holds up really well and feels versatile enough for both casual and more dressed-up occasions.
I’d definitely recommend it to anyone who enjoys floral scents. If that’s your vibe, you’re going to love this fragrance!
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
AN
Atlehang Nkolanyane
DKNY
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
Lasts longer 🥺❤️!!
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
M
Minenhle
Irrisistable
Overall rating
4.8
Price
4.5
Quality
5.0
Effectiveness
5.0
I love the fragrance's freshness and how it matures the longer you wear it. It also doesnt choke you when you put it on which is always a plus
Product Recommendation
Would you recommend this product?
No
Would you repurchase this product?
No
@
@__roset
DKNY 24/7
Overall rating
4.2
Price
2.5
Quality
5.0
Effectiveness
5.0
This product is amazing , smells good, such an all time fragrance , love it and would highly recommend it
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
A
Anelisa
DKNY24/7
Overall rating
4.7
Price
5.0
Quality
4.5
Effectiveness
4.5
DKNY24/7 it’s a perfect scent to keep you fresh..powerful and vibrant. I am obsessed with it.. she’s definitely the girl she think she it!
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
Z
Zandile
The Perfect Busy Girl perfume
Overall rating
3.7
Price
3.5
Quality
3.5
Effectiveness
4.0
Its the perfect floral that girl perfume. The girl that is on the run but still wanting to turn heads while she’s doing her thing.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
L
Liné
DNKY247
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
The fragrance smells so amazing and it’s so luxurious. I literally turned heads and left the whole massage room smelling extremely good. Am consistently asked which fragrance do I use. I am so impressed and in love with it. I have gained so much confidence because of this fragrance. I highly recommend it!!! Definitely buying it again.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
NH
Nsovo Hlaulani
MyDKNY24/7
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
What a strong scent 😍🔥🫰🏽 10/10. It definitely lives up to its promise !! It’s all day all nighter fragrance ✅ love love love it !!
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
AK
Amogelang Kgengwe
DKNY 24:7
Overall rating
4.5
Price
4.0
Quality
5.0
Effectiveness
4.5
Sweet long lasting scent , prefect for any occasion ✨
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
K
Kabo
MyDKNY24/7
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
What a strong scent 😍🔥🫰🏽 10/10. It definitely lives up to its promise !! It’s all day all nighter fragrance ✅ love love love it !!
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
AK
Amogelang Kgengwe
DKNY24/7 Perfume review
Overall rating
4.7
Price
4.0
Quality
5.0
Effectiveness
5.0
The perfume is so versatile, whether you’re going to the office or out for dinner, it is the perfect pick😍. With the amazing fragrance it leaves me feeling so confident. My family and friends are definitely going to purchase it again. As for me? I HAVE to buy it, i never want it to run out.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
Y
Yada
DKNY 24/7
Overall rating
4.8
Price
5.0
Quality
5.0
Effectiveness
4.5
Simply the best in the game , exactly how I want to smell like 😍
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
P
Puleng
Distinctly Kissed on the Nose by Youth
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
DKNY 24/7 is a distinct fragrance. From the moment I sprayed it, I was hooked. It opens with a fresh and vibrant burst—slightly sweet but not overpowering—perfectly balanced with subtle florals and a smooth, warm base that lingers beautifully throughout the day. It's the kind of scent that transitions effortlessly from a casual daytime vibe to an elegant evening out.
What I love most about DKNY 24/7 is its versatility. It feels confident, clean, and sophisticated—like the fragrance version of effortlessly cool. The staying power is impressive, lasting all day without needing constant reapplication. The bottle design is sleek and stylish too, making it a great addition to any vanity.
If you're looking for a signature scent that's both refreshing and timeless, DKNY 24/7 is definitely a favourite luxury scent.
What I love most about DKNY 24/7 is its versatility. It feels confident, clean, and sophisticated—like the fragrance version of effortlessly cool. The staying power is impressive, lasting all day without needing constant reapplication. The bottle design is sleek and stylish too, making it a great addition to any vanity.
If you're looking for a signature scent that's both refreshing and timeless, DKNY 24/7 is definitely a favourite luxury scent.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
CD
Chay Donné
DKNY 247 review
Overall rating
4.5
Price
3.5
Quality
5.0
Effectiveness
5.0
My first impression of DKNY 24/7 was that it’s super fresh and modern. It fits perfectly into my everyday routine. On my skin, it lasts around 5/6 hours before it starts to fade, but I notice it lingers a lot longer on my clothes. Compared to other perfumes I’ve used, DKNY 24/7 feels more versatile and wearable. It’s not too strong or overpowering, but it still makes a statement. I’d definitely recommend it, especially for anyone looking for a fragrance that’s easy to wear daily and still smells chic.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
BS
Bonolo Sebeka
DKNY 24/7
Overall rating
4.8
Price
4.5
Quality
5.0
Effectiveness
5.0
This scent has a nice floral and mature vibe — it's not overly sweet which I really like. There's something about it that just gives off 'London girlie' energy to me lol. Understated, and effortlessly elegant.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
Z
Zanda
I’ve never smelt something like it!
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
DKNY 24/7 is like nothing I’ve ever smelt before. It’s so sexy, but still soft at the same time. I have been stopped a few times and been asked what I’m wearing. That’s when you know a perfume is good! Absolutely obsessed!
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
KP
Kayla Pienaar
DKNK274
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
I was so impressed with how fresh the fragrance is and I love how the vanilla isn’t too strong ! It definitely last and I highly recommend it as a long wear perfume. Now the bottle !😍 it’s super pretty and chic and sort of gives a timeless feel ! It perfectly fits into my everyday life !
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
RJ
Rheah Jugar (miss.jugar)
DKNY 24/7
Overall rating
4.8
Price
4.5
Quality
5.0
Effectiveness
5.0
Stunning fragrance that lasts all day long!!
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
N
Nonjabulo
DKNY 24/7
Overall rating
4.3
Price
4.0
Quality
4.5
Effectiveness
4.5
Honestly this is one of the best releases of the season, right in time for autumn/winter season, its fruity, a bit spicy, has depth to it, it’s so sexy and has a bit of warmth to it. A perfect day to night fragrance, not offensive or jarring at all, its a new favourite and a great addition to my winter collection.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
S
sivuziwe.m
DKNY 24/7
Overall rating
4.3
Price
4.0
Quality
4.0
Effectiveness
5.0
My first impression of DKNY 24/7 was that it smells beautifully floral—woody, fresh and not too overpowering, which I really appreciate. It’s become a part of my daily routine. I spray it on every morning before heading to the gym, after freshening up and even before going out for dinner or fun evening plans.
What I love most is how long the scent lasts-it stays on my skin and clothes throughout the entire day without fading. Compared to other fragrances I’ve tried, this one holds up really well and feels versatile enough for both casual and more dressed-up occasions.
I’d definitely recommend it to anyone who enjoys floral scents. If that’s your vibe, you’re going to love this fragrance!
What I love most is how long the scent lasts-it stays on my skin and clothes throughout the entire day without fading. Compared to other fragrances I’ve tried, this one holds up really well and feels versatile enough for both casual and more dressed-up occasions.
I’d definitely recommend it to anyone who enjoys floral scents. If that’s your vibe, you’re going to love this fragrance!
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
A
atli_rn
DKNY247
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
What an amazing scent, I have had compliments everywhere I go even at the gym when I think I’m really sweaty but I would still be complimented.
I would definitely recommend this and buying it again.
I would definitely recommend this and buying it again.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
KL
Kearabetswe Lesapo
Absolutely love the DNKY24/7
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
My first impression, this scent is powerful and vibrant, just like my eventful life. 🩶 It's perfect for a busy day or a night out on the town.
I wear it every day, and it's become my go-to fragrance.
The scent lasts all day, and I love how it evolves and becomes stronger on my skin.
Compared to other fragrances, DKNY 24/7 stands out for its unique blend of notes, It's not too
sweet or too strong, just right.
I highly recommend it to anyone who loves a fragrance that's versatile and long-lasting🩶
I wear it every day, and it's become my go-to fragrance.
The scent lasts all day, and I love how it evolves and becomes stronger on my skin.
Compared to other fragrances, DKNY 24/7 stands out for its unique blend of notes, It's not too
sweet or too strong, just right.
I highly recommend it to anyone who loves a fragrance that's versatile and long-lasting🩶
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
MS
Maggie Setwaba (maggiie.rs)
DKNY24/6
Overall rating
4.0
Price
4.0
Quality
4.0
Effectiveness
4.0
On initial spray you smell the floral sweet fruitiness of the fragrance which i enjoyed it is feminine. I would associate it with a clean girl vibe. It lasted 4-6 hours on the skin but longer on my clothing. It is long lasting. I can wear the scent day or night due to the dry down and woodiness as the perfume settles. I would recommend this fragrance to friends and family who want to try something perfect for day and night.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
KR
Koketso Raphotle
Dkny24/7
Overall rating
4.5
Price
4.5
Quality
5.0
Effectiveness
4.0
The dkny24/7 is such a luxury scent. It stays with you from the first spritz. It’s both a day and night scent and definitely leaves people turning heads
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
KM
Khensani Mabunda
DKNY247
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
DKNY247 is the girl she thinks she is. As a big City girl I don’t step out of the house without her & when I tell you the whole of Joburg City turn heads I’m not even lying. Highly recommend you get your hands on her. 🤍
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
MG
Moyakazi Griffiths
DKNY247
Overall rating
4.8
Price
5.0
Quality
4.5
Effectiveness
5.0
DKNY247 is the girl she thinks she is. As a big City girl I don’t step out of the house without her & when I tell you the whole of Joburg City turn heads I’m not even lying. Highly recommend you get your hands on her. 🤍
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
MG
Moyakazi Griffiths
DKNY 24/7
Overall rating
4.7
Price
4.0
Quality
5.0
Effectiveness
5.0
It’s a beautiful scent , great for all ages not too matured and not too playful great for every occasion
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
A
Anele
DKNY 24/7 Review
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
Loved everything about this, to the packaging, the scent and all the compliments I received 👀
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
JT
Je T’aime Kock
DNKY
Overall rating
4.5
Price
4.0
Quality
4.5
Effectiveness
5.0
I love to scent it differently from what I would usually go for but it long lasting and uniq in its own way.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
N@
Nancy @ma.milan.com
This scent is heavenly!
Overall rating
4.8
Price
5.0
Quality
4.5
Effectiveness
5.0
I adored this scent! It was everything and more - perfect for a night or everyday outing.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
CA
Caitlin A.
Boss girl scent
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
The comments I received when I had this perfume on!! Absolutely amazing!
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
N
Nompumelelo
DKNY24/7 - Worn It. Loved It. Recommending It.
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
First spritz? Clean, fresh, and effortlessly cool — total city girl vibes.
It fits perfectly into my routine, from gym grind to girls’ night, without skipping a beat.
The scent lasts 6–8 hours on skin (even longer on clothes!) and stays balanced all day.
Unlike other fragrances, it’s not too floral or too heavy — just right.
Would I recommend it? 100%. It’s my new everyday essential.
It fits perfectly into my routine, from gym grind to girls’ night, without skipping a beat.
The scent lasts 6–8 hours on skin (even longer on clothes!) and stays balanced all day.
Unlike other fragrances, it’s not too floral or too heavy — just right.
Would I recommend it? 100%. It’s my new everyday essential.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
AG
Aisha Gqokoma
I’m obsessed with it.
Overall rating
4.7
Price
4.0
Quality
5.0
Effectiveness
5.0
From the packaging to how it smells. I absolutely love this scent.
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
NK
Ntombizanele Khani
DKNY 24/7
Overall rating
5.0
Price
5.0
Quality
5.0
Effectiveness
5.0
1)Starting off from the packaging, its unique and the box it come in is handy as it protects the whole bottle and is a reusable box compared to ones that we throw away after opening
2) the fragrance smells really good, it's a perfect combination of floral scent with that rich musky scent. I love that because I'm a sweet scent girl but at times it's difficult to find the strong musky scent in floral perfumes.
3)It fits in both day and night because of reasons in 2
4) I would highly recommend it as it lasts for 24/hours not even exaggerating
2) the fragrance smells really good, it's a perfect combination of floral scent with that rich musky scent. I love that because I'm a sweet scent girl but at times it's difficult to find the strong musky scent in floral perfumes.
3)It fits in both day and night because of reasons in 2
4) I would highly recommend it as it lasts for 24/hours not even exaggerating
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
A
Ayanda
DKNY 24/7
Overall rating
4.7
Price
4.5
Quality
5.0
Effectiveness
4.5
It looks absolutely gorgeous and smells amazing, definitely getting my friends and family to buy it !!
Product Recommendation
Would you recommend this product?
Yes
Would you repurchase this product?
Yes
V
Vuyelwa