On initial spray you smell the floral sweet fruitiness of the fragrance which i enjoyed it is feminine. I would associate it with a clean girl vibe. It lasted 4-6 hours on the skin but longer on my clothing. It is long lasting. I can wear the scent day or night due to the dry down and woodiness as the perfume settles. I would recommend this fragrance to friends and family who want to try something perfect for day and night.