This lipstick is a modern matte formula that comes in a array of colors to choose from :D my particular favorite is Vampy Red.. It is deliciously smooth and velvety and relatively long lasting. I love the added impact it gives my lips. I'm such a fan of the color Red :p.. For a matte lipstick this is quite hydrating and I love that :) for me the price is reasonable at R119,for a quality lipstick. I couldn't resist getting this lipstick in the fashionable fuschia shade :p