Calvin Klein is known to be one of the leading designer labels in the world. The collection ranges from a long and prosperous list of fashion wear, accessories, eye wear, fragrances and now their latest addition, a new line of cosmetics known as CK One Color.

The new line of makeup consists of advanced formulations which are breathable, multitasking liquids and creams that glide on with casual ease. Thanks to the micro-milled powders, CK One Color makeup feels lighter than air while smoothing over each feature with ease and comfort. This is the basis of the next generation of skin enhancing essentials.

The CK One Color cosmetics campaign made its worldwide debut in March 2012 offering over 130 products that all capture the essence of the ck one brand DNA. Since then it has taken New York by storm and continues its rapid growth throughout the world. South Africa is now one of the countries fortunate enough to experience the launch of the CK One makeup line, which is excitingly around the corner.

CK One has personalized its brand with the trademark of being authentic, confident and cool. Its approach to beauty embraces and promotes individualism while defying stereotypes and openly states that beauty is authentic, keep it real. Designed for all ages, cultures and genders,  CK One captures the natural beauty of each individual.

The brand wanted to create a unique presence and did so by introducing a group of “CK One insiders”. Each selected for their individuality and authenticity, this group of dynamic representatives will participate in the brand’s social media initiatives through their own genres– music, art, beauty, and fashion.

When interviewed on the new makeup brand, Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc had this to say on it, “With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand. This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.”

The launch of CK One Color in South Africa will be held on the 29th November 2012 in Edgars Sandton Johannesburg and will be available at selected Edgars and Red Square stores.
Some of the hero ck one color products include:

3-in-1 Face Makeup R350
Mascara R195
Mousse Concealer R185
Eyeliner marker R160
Powder eye shadow quad R375
Gloss eye color R155
Pure Color Lipstick R175

We absolutely cannot wait to ck one color ourselves! How about you?

Read CK One Makeup Product Reviews