I received this blush as part of a prize I won in the Oprah Magazine. I was really worried that they'd sent me something so bright that would not at all flatter my medium-dark skin tone. But I need not have worried because the colour, when applied, is not at all as bright as it appears in the packaging. Once applied it gives off a soft and pleasing glow to the cheeks that lasts all day. I have no idea what the price of the product is but I would recommend it purely for the quality and effectiveness of it.