This product is awesome! It has everything going for it - easy to use, actually works phenomenally and a fantastic price. Definitely worth the buy. It lasts for ages, too. It has a moussey consistency, and you don't need much when applying. It goes on smoothly and blends very easily. It dries rapidly and really makes your eyeshadow/eyeliner pop. It definitely keeps the colours rich all day and there is no running, smudging or creasing.