This cream comes in a small black tube and can fit into any handbag. The cream looks like a foundation. I applied it on my face with my finger tips; it absorbed quickly and easily into my skin. The formula is light weight and non greasy yet it is effective in moisturising my skin. The Avon ideal flawless CC cream smells very nice. After using this CC cream daily for two weeks my face appeared more radiant and even toned. I will buy this product in future and I recommend it to all.