I am obsessed with this lipstick! I haven't been wearing lipsticks lately, because I just feel like non of them last and I have to reapply all the time PLUS I often find mat lipsticks to be drying, so I was so surprised to find that this is not at all the case with this lipstick. One coat gives amazing color, it stayed on my lips for hours and I love the creamy, vivid, mat color minus the drying effect! Get it!