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JohnFriedaLuxVolume

Get head-turning high-volume hair

The world would be a better place if women didn’t have to contend with thin, limp, lifeless hair, so this month we’re shining the spotlight on THREE John Frieda® Product Review Club participants who put the head-turning hair care brand’s LUXURIOUS VOLUME® range to the test…

THE TRIAL TEAM
Meet Tammy Lee NortierNazmeera Mahomed and Celeste Everitt - a vivacious trio of BB beauties intent on banishing flat, uninspired hair for good.
Check out their before-and-after updates and step-by-step ‘get the look’ video tutorials here.

01-LV-Product-RangeTHE TOOLKIT & TRANSFORMATION
Who doesn’t want full-bodied, salon-style hair that looks natural and feels soft?
The new and improved John Frieda® LUXURIOUS VOLUME® range contains volume-boosting technology and lightweight conditioners that deliver high-volume, weightless style that lasts.
Mix-and-match the products below to discover the combo that works best for you, or follow these five easy steps for super-sexy hair…

1. PREPARE FOR LIFT-OFF
Gently cleanse and lightly condition to prep fine, flyaway strands for the full-bodied volume infusion to follow, and style as desired using a hairdryer…
USE: LUXURIOUS VOLUME® TOUCHABLY FULL SHAMPOO AND CONDITIONER
(R95 each for 250ml)*

2. BOOST YOUR ROOTS
Towel-dry hair and spritz the crown of the head thoroughly, concentrating on your roots, and follow with an upward blast from the hairdryer.
USE: LUXURIOUS VOLUME® BLOW DRY LOTION SPRAY ROOT BOOSTER
(R95 for 125ml)*

3. WORK THAT BODY
Work a good dollop of mousse through the hair - concentrating on mid-lengths to ends, to roots of hair - to thicken fine, limp hair, and create all-over bedhead volume without stickiness. Style as desired using a hairdryer…
USE: LUXURIOUS VOLUME® VOLUME BUILDING MOUSSE
(R95 for 200ml)*

4. FLOP-PROOF YOUR DO
Hold can approximately 15 cm from hair and apply an ultra-fine, invisible spritz to perfect and hold uplifted styles, from AM to PM. Style as desired using a hairdryer…
USE: LUXURIOUS VOLUME® ALL-DAY HOLD HAIRSPRAY
(R99 for 200ml)*

5. GET A QUICK FIX
Lift hair in sections and spray on product in short bursts, blending it into the roots as you go along, for a no-fuss fix to refresh your do before it begins to drop, and touch- up and absorb oil between washes.
USE: LUXURIOUS VOLUME® VOLUME REFRESH DRY SHAMPOO
(R95 for 150ml)*

* Available exclusively at Clicks stores nationwide.


GET THE LOOK

Keen to get high-volume results like Tammy Lee Nortier, Nazmeera Mahomed and Celeste Everitt?
Get the full set of products, put them to the test, and share your results here.

John Frieda® uses everything they know about hair to make ours better.
Driven by gutsy invention and an understanding of what makes women’s hair work, we’re convinced that a little John Frieda® makes a world of great hair day difference.

NEXT UP: FOLLICLE THERAPY
Stay tuned for more John Frieda® hair fix inspiration next month, when our next THREE John Frieda® Product Review Club participants show their damaged locks some loving with JOHN FRIEDA® FULL REPAIR®.

Great hair days just got better, BB’s!

XOXO Beauty Bulletin

 

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