This project was filled with fragrant freshness! 🤩 We challenged Scentsational Ladies who lead busy and active lives, and were looking for antiperspirants with #PowerfulProtectionSensationalScents, or women who wanted to trial Oh So Heavenly’s range of antiperspirants.

🤝 Meet the Scentsational Ladies 🌸

We recruited a team of Scentsational Ladies who wanted to experience more scent options when it came to antiperspirants. They tried and tested out Oh So Heavenly’s range of antiperspirants to find out if it gave them #PowerfulProtectionSensationalScents.

See their post rollouts below:

Optional Story

Influentials had the option to share an unboxing of their Oh So Heavenly hamper, where they gave their followers a sneak peak unboxing their pink or blue box that they were going to be trying out. They also introduced the #PowerfulProtectionSensationalScents hashtag to encourage their audience to follow the conversation and stay tuned to see them and others trying out the Oh So Heavenly antiperspirants range.

Week One’s Story 

Our team of Sensational Ladies were searching for antiperspirants that offer powerful protection against odour as well as sensational scents that leave them feeling confident and fresh! 100 influentials took to their socials to introduce the Oh So Heavenly Anti-Perspirant range and shared their personal reason for wanting to put this range to the test. Our Sensational Ladies, along with their followers, used their captions and comment sections to express their enthusiasm and excitement surrounding the highly trusted brand’s range of antiperspirants.