I love this product because it is a simple product that gives you great results. The mascara applies easily and without any lumps or clumps. Thus, there really is no need for two coats. It instantly opens your eyes and just looks amazing.
It is extremely long lasting – I have even worn it out on a day to the beach and did not experience any runniness or smudging. And it also removes quite easily with lukewarm water and cotton wool.