These toothbrushes are so kid-friendly which is amazing for kiddies in the "I can do it myself" phase. They are soft and fun to look at, as my 5-year-old would say.
The toothpaste has a fresh taste that kids will enjoy. However, we did wish there was a flavour that was plain as my 5-year-old doesn't like the taste of fruit. So that would be something the brand can consider as well.