Both my 7 and 1 year old really love the fruity taste of Jordan Kids toothpaste. My 7 year old says the toothbrush is nice and soft and my 1 year old won't give me back her toothbrush, she literally walks around the whole house 'brushing' her teeth, so I think that says it all. I also love the fact that the baby toothbrush doubles as a teething ring. My kids love the cute designs and my 7 year old said he loved that he can match his toothpaste and toothbrush. Jordan Kids Oral Care Range has instilled great oral care habits for my kids, they know exactly how long to brush for now with the little timer and there is more fighting to brush their teeth as the toothpaste does not have a strong minty taste. This will definitely be our go to now and I will not stop recommending this range. My #KidsLoveJordanSA!!