I don't really like bright colours I've always thought they wouldn't good on me because of my skin colour. The Inecto Pop Colour gave me an opportunity to get out of my comfort zone and be bold about it and it turned out so well. This came at a perfect time I chose the colour Purple/Fantasy because of the movement and awareness against GBV so this was a perfect fit. The packaging is a 10/10. the instructions are straight forward and very specific, I like that they have added all the necessary precautions for safety. The purple wasn't as bright as I had expected it to be I think it's because I bleached for a very short period of time and did not let the dye long because I was worried of damage but even so it was a very nice light purple I do want to try and keep it longer next time. I would highly recommend Inecto because it's perfect for black hair and has a nice rough touch on your hair which exposes it less to damage.