I don't often notice too much of a difference between the shampoos I use, but this one was really impressive, with a noticeable difference. The packaging is great, it lathers nicely and looks and feels luxurious. It definitely left my hair feeling softer, and surprisingly lighter! I do have to shampoo twice in order for my hair to feel really clean, but I don't mind because it smells amazing!! My hair is usually on the dry side and has been quite dull recently, so I might require some more intense moisture, but this definitely helps add some much needed shine. Hoping the conditioner and treatment will make it a truly winning combo. Will def repurchase!