Beauty lovers, trendsetters, and everyday reviewers are putting Colgate Optic White Purple Reveal to the test: a colour-correcting toothpaste that uses purple to neutralise yellow tones. From “first brush” surprises to final verdicts, it’s all happening now.

Search #ColgatePurpleSmile on TikTok & Instagram to follow the conversation and see the real routines, real reactions, and real results.

What to look out for on TikTok & Instagram:
Find out if it’s worth the hype, straight from real people putting it to the test:
✅ Week 1: Get the inside scoop – see first reactions before anyone else
✅ Week 2: Find out how the beauty hack really holds up in daily life (no filters, just real brushing moments)
✅ Week 3: Get the verdicts, ratings, and tips for your brightest smile 

Follow the conversation live on Instagram & TikTok!

Join this opportunity to learn more & ask your questions:

This is your chance to engage with the creators and ask them questions about the product!

ABOUT COLGATE OPTIC WHITE PURPLE REVEAL

A colour-correcting toothpaste that uses purple pigment to help cancel yellow tones for a brighter-looking smile. It’s enamel-safe for daily use.