WHAT IS BEAUTY BULLETIN WHAT WE DO OUR TOOLS W-O-M PROJECTS BRANDS WE WORK WITH CONTACT US

What is Beauty Bulletin

Beauty Bulletin is a socially powerful platform; a word-of-mouth network that creates and drives credible user generated content from a trusted voice, real women - INFLUENCERS*

We provoke conversation, we drive engagement and we get your brand to the right audience and their audience's network.

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* An influencer is a mutual friend connecting your brand with your target market, true influencers drive action

WE HAVE SUCCESSFULLY LAUNCHED 200+ INFLUENCER BASED PROJECTS IN 6 YEARS

What We Do

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Our Tools

ONLINE TOOLS THAT WE USE

SITE:
Reviews, videos, images, ratings, recommended, banners and project landing pages.

BB SOCIAL MEDIA:
Facebook, Twitter, Instagram, YouTube etc.

CONVERSATIONS:
Project online conversmodation.

INFLUENCER SOCIAL MEDIA:
Amplification by influencers

BLOGGER COLLABORATIONS:
Amplification by independant bloggers.

ACTIVATION AND REPORTING:
Newsletters, mailers and surveys.

OFFLINE TOOLS THAT WE USE

CONVERSATIONS:
With Friends/Family/Colleagues.

GROUP CONVERSATIONS:
In group interactions

SAMPLING:
Influencers sampling and 1st generation sampling

INFLUENCER SOCIAL MEDIA:
Amplification by influencers

DEMONSTRATION:
See W-O-M 8 Phases Project below

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W-O-M 8 Phases Project

1. PLANNING PHASE: Plot project timeline with activation dates
2. PRE-LAUNCH PHASE: Blind (no brand mentioned) newsletter survey to establish targeted product promoters.
3. ANNOUNCEMENT PHASE: via mailer and survey.
4. DELIVERY PHASE: Couriering of product parcels to influencers.
5. LIVE PHASE: Newsletter to whole database, banners, project landing page and social media.
6. INTERMEDIATE PHASE: intermediate feedback via mailer and survey, intermediate reviews and posts.
7. FINAL PHASE: Final feedback via Mailer and survey, final reviews and social media posts by influencers.
8. PROJECT FEEDBACK REPORT: Newsletter and survey reach, impact and insights.

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Why Include Our Word-Of-Mouth Projects In Your Brand Strategy

It is the MOST TRUSTED advertising channel

84% of the consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services - making these recommendations the highest ranked source for trustworthiness. [Nielsen]
It is the MOST TRUSTED influencer of purchase decisions – impact on sales

74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. [Ogilvy/Google/TNS]
It is an AFFORDABLE solution that delivers on ROI

The Word-of-Mouth Marketing Association (WOMMA) released the "State of Word-of-Mouth Marketing" survey: 64% of their survey respondents mostly or completely agree that word-of-mouth marketing is more effective than traditional marketing. 70% of respondents are planning to increase their online WOMM spend, and 29% will increase their offline word-of-mouth marketing spend.
Increases brands' ONLINE VISIBILITY driving sales

43% of social media users report buying a product after sharing or favourting it on Facebook, Twitter, or Pinterest. Over half of purchases inspired by social media sharing occur within 1 week of sharing or favouriting, and 80% of purchases resulting from social media shares occur within 3 weeks of sharing. [VisionCritical]
Delivers on OFFLINE PENETRATION driving sales

59% of consumers like to tell others about new products. People are much more likely to purchase a product when they learn about it from friends and family (77%), professional experts (66%), their job or workplace (55%), and at public events (41%).
Secures credible user generated CONTENT which is usable by the brand to influence buying decisions

81% of consumers’ buying decisions are influenced by their friends’ social media posts compared to 78% influenced by vendors’ social media posts. (Market Force)
Will GROW your brand holistically

82% use word-of-mouth marketing to increase their brand awareness, but 43% expects word-of-mouth marketing to improve their direct sales. (WOMMA)