Beauty Diaries

Beauty Bugle

Follow me on twitter @tiva7 on instagram .prativa.govender or check out my website at

Primer water? What will Smashbox come up with next?

Primer water? What will Smashbox come up with next?

Yes, it’s hit Mzansi’s shores and I was quite surprised that it got to South Africa so fast. You know, it usually takes like 7 months to get newly launched products here.

When I read about it, I jumped like Jack in the Box, got on the phone to Red Square and got the wonderful news that they had this guy in stock.


So what is it?

Smashbox explains on their website: Think priming benefits, hydration and sheer radiance—all in just 1 spritz! Primer water is free of silicone, alcohol and oil, but it’s packed with revitalizing electrolytes to wake up skin and restore moisture—like a supercharged energy drink for your skin. Passed through positive energy fields during the production process, our enriched water instantly absorbs into skin for lasting hydration (and when skin is hydrated, makeup looks better).


Sounds pretty good to me. I love Smashbox primers and if you follow me you know I’m a Smashaholic . . . really really . . . and their primers are by far the best out there in my humble opinion. Smashbox says that this is the new icon, replacing the Photo Finish Foundation Primer

They claim that it’s the new icon, the former being the Photo finish Foundation Primer that was born 15 years ago. I love that primer and the idea of having that in a liquid form is a brilliant idea, unheard of . . primer water? Who would have thought?It is supposed to the lightest, purest, most refreshing form of the iconic primer (Cue the angels . . . yes they are in song!).

 These are the claims:

Silicone-free. Alcohol-free, Oil-free (great, especially for those with super sensitive skin and acne prone skin. Alcohol on your face is not a good thing either)

Creates the sheerest canvas for makeup application (yes, it does)

Wakes up skin, leaving it vibrant and radiant for hours (yes, it does indeed)

Restores moisture and hydrates skin for hours—shine free! (Well, it does get shiny after 6 hours on me any way)

Refreshes throughout the day  (Sure, if you can decant it into a tiny bottle with as fine as nozzle as this guy has. Believe me, I wouldn’t chuck this bad boy into my purse, he’s way too bulky!)

Perfect for all skin types (Not sure, I can only speak for my own skin type. Combination/oily T-Zone. I can't possibly have ALL the skin type now can I?)

 That's all those boxes ticked, so to me, Smashbox did not lie . . .


How I wish this was an action shot . . .

It comes in a plastic bottle with a pump. The nozzle does indeed spray a fine mist, like fine, really really fine. Now this is a selling point for me. Often, hydrating mists tend to squirt rather than spray and it can be uneven on the skin, but this sucker sprays an even mist onto the skin and covers the entire face in a few sprits.  It has diamond powder in it and when you spray on bare skin, you do glow and the tiny reflective particles are visible. It does have a scent, that’s very difficult to explain  . . . it’s fresh, it smells like a garden, a mix of floral and freshly-cut grass. However, it’s not annoying and the scent goes away quickly.

So how does it perform as a primer?  When applied, it feels tacky at first but dries down to a lightweight, sheer, base. If you’re using a more liquid foundation, it will glide onto the skin. It you’re using a heavier, creamier foundation, you may need to apply some primer.  Also, this is not going to fill any pores, pothole, craters on your face, so I would suggest using a pore minimizing primer where you have those pores.

If you don’t have Victoria Secret Angels’ skin (I don’t), this would work great as a setting spray.  It really pulls together your make and makes it last longer.

It’s got  hold (you know, hairspray-for-your-face kind of hold?).  Not lockdown hold, but enough to give a significant increase to the longevity of your make up.

It guy is super cooling on the skin, think throwing a bucket of iced water on your skin (that hasn’t happened to me yet and I don’t think it will soon, ok, maybe for charity it would) and Smashbox does advise putting it in the fridge to get more of a cooling sensation but I won’t be storing this next to my milk any time soon.

Yes, it is pricey and I wouldn’t say it is a ride or die product, but for me, it doubles up as a primer and setting spray, so to me, it’s worth the money.

Yes, I know that MAC's Mineralize Charged Water Revitalizing Energy has the same ingredients, but I will do a comparison for you guys because I haven't used that guy in years. So i can't say whether or not it is a dupe. Will keep you beauties posted.

Speaking about MAC, my MAC Fix+ is not leaving my vanity any time soon but the Smashbox Photo Finish Primer Water is sitting next to it, in fact, they’re making plans to have coffee right now :)

Smashbox is one of my favourite brands and they come out with the most gimmicky sounding products that turn out to be anything but.

This primer water is revolutionary . . . and that’s got the iconic Smashbox stamp on it.

Have you tried the the Smashbox Photo Finish Primer Water? I'd love to know what you beauties think! 



Beauty Bugle


Price: R400 for 116ml

Where to buy: Smashbox counters across the country



* Disclaimer: Some excerpts are taken from the original blog post on my personal blog)





I'd rather be bland then tanned
For the love of Home made.

Related Posts


Add comment

URLs in comments are automatically disabled.
SPAMMERS, please don't waste your time! SPAM comments will be manually deleted

Security code





S5 Box

Joomla! Debug Console


Profile Information

Memory Usage

Database Queries