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Not a gem! Rimmel Idol Eyes mascara by Kate Moss

Not a gem! Rimmel Idol Eyes mascara by Kate Moss

The Rimmel Idol Eyes Collection by Kate Moss got me pretty excited so when I saw it I bought one. Them hype and promise of jewel-toned hues really did excite me. I got the shade Kate 005 Eye Rock Sapphire. It comes in a big shiny tube (love!). The wand is uniquely designed in a broken heart shape. Rimmel says this is designed to give voluminous lift and hug the lash line for a false lash effect exactly like the Scandaleyes brush.


Now, I’ve never worn coloured mascara before, I’ve used it on clients and seen it on other people and I think it looks modern and edgy and sometimes gives a beautiful hint of colour . . . so I decided to give it a go.

While Kate Moss hearts this mascara and gives it a thumbs up, I’m not going to buy this again.

The wand is fine, the mascara a great, nothing I can’t live without. It’s pretty decent and wore well for about 12 hours, I kid you not!

It is great value for money when swatched, the pigmentation was gorgeous, a really deep blue, and a gorgeous sapphire. But when I applied the mascara to my lashes, my heart sank. I expected a bejeweled hue, instead I got blue. Bog standard dark blue. A second coat didn’t intensify jack. With names like sapphire and emerald, I don’t think I was presumptuous to expect a rich gem colour.


The formula is wet so it’s not the easiest to work with. It doesn’t set fast. I found that it did lengthen my lashes but didn‘t give me any volume.


While the packing is pretty and the mascara decent, I didn’t think it had a wow factor, maybe my expectations are high, but even if I’m paying R100 for mascara, I want it to work!

The Kate signature with the heart is a great touch though!


Where to buy: Rimmel counters countrywide


Price :R100

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