Avon said pigment check and I approve! The pigment of these lipsticks are insanely good, just one swipe and you’re good to go. I love the reds in the matte range and these have easily become my go to lipsticks for the days I feel like a bold lippie. The texture is so smooth and non-drying on both the creamy and matte shades. I will confidently say. ADD TO CART! These are absolute value for money.