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JohnFriedaSheerBlonde 

A five-step solution for natural blondes looking to lighten and brighten their look.

THE PROBLEM
Blondes might have more fun, but keeping naturally sun-kissed tresses looking perfectly groomed and healthy can be anything but.


THE SOLUTION

The JOHN FRIEDA® SHEER BLONDE® collection helps keep all shades of naturally blonde hair - from honey to platinum - bright and beautiful.

1. LIGHTEN UP
Start transitioning to the lighter side of life in the shower with cleansing and conditioning products that gradually lighten blonde hair for a year-round sun-kissed look. The ammonia-free, ‘Lightening Complex’-containing formula gently lightens by reducing colour pigments in all shades of natural, colour-treated or highlighted blonde hair.
USE: SHEER BLONDE® GO BLONDER LIGHTENING SHAMPOO AND CONDITIONER
(R95 each for 250ml)*

2. BE A BRIGHT SPARK
Another in-shower cleanse-and-condition solution, this power duo enhances highlights and deeply moisturises lighter shades of natural, colour-treated or highlighted blonde hair, for maximum blonde impact.
USE: SHEER BLONDE® HIGHLIGHT ACTIVATING MOISTURISING SHAMPOO & CONDITIONER
(R95 for 250ml)*

3. DO DAMAGE CONTROL
Smooth an intensely conditioning treatment onto parched blonde hair to repair textural damage and protect it from further heat damage. Slather it on once a week after shampooing with SHEER BLONDE® HIGHLIGHT ACTIVATING MOISTURISING SHAMPOO; sip a cup of tea and relax for 10-15 minutes; rinse it out; and marvel at how silky and supple your previously distressed tresses now feel.
Top tip: Apply daily for 3-5 minutes, to help treat severely damaged hair.
USE: SHEER BLONDE® CONDITIONING TREATMENT
(R95 for 150ml)*

4. GET GLOWING
Spritz this clever patent-pending peroxide lightening formula with zingy citrus and calming chamomile onto blonde locks before drying with your hairdryer (the formula is heat-activated), and - after just three to five applications - you’ll be rocking gorgeous, no-fuss, shade or two lighter highlights!
USE: SHEER BLONDE® GO BLONDER CONTROLLED LIGHTENING SPRAY
(R99 for 100ml)*

5. SHINE ON
Revive dull blonde locks, boost shine, and get protection from heat damage. Distribute this magic elixir evenly through the lengths and ends of damp hair, or apply it to the ends of dry hair for an instant healthy glow.
USE: SHEER BLONDE® BRIGHTENING OIL ELIXIR
(R110 for 100ml)*

* Available exclusively at Clicks stores nationwide.

Great hair days just got better, BB’s!
XOXO Beauty Bulletin

 

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